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Sector Strategy

The Region has implemented a viticultural plan the aim of which is to enable this key sector to achieve the changes that are essential for its long-term future. Developed by the Languedoc Roussillon region, the plan is based on a dynamic, global approach to the viticultural sector. In addition to promoting those wines covered by the Sud de France brand, the plan focuses on three areas of involvement:

• Experimental research to help the sector better adapt to and satisfy market requirements
• Helping viticultural firms be more competitive by providing global assistance with their strategic project
• Re-structuring the Languedoc-Roussillon vineyard via a grubbing up program