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Sud de France is a regional approach created to facilitate and foster local, national and international commercialization of viticultural, agricultural and food products from Languedoc-Roussillon. By bringing together artisans, industrial firms, producers and distributors under one banner, the Languedoc-Roussillon will expand its influence and renown in all those places where authentic, flavorful, healthy food and the Mediterranean art of living are appreciated.
The clearly stated goal of Sud de France is to facilitate business by encouraging members to share know how and expertise, helping to set up regional networks of firms, and by providing operational support via the Sud de France Export department. The approach of Sud de France is different from that of a traditional umbrella brand. Sud de France provides its members with a powerful way to stand out and be counted as belonging to a terroir or clearly defined region, the Languedoc Roussillon. Sud de France is a powerful way of identifying the origin of our wines and products. This regional identifier has been created to shore up the marketing impact of our companies and consolidate their commercial positions on their respective markets. By operating collectively, Sud de France opens up new commercial opportunities to member firms with a focus on: building customer loyalty, recruiting new customers, and satisfying consumers.
Sud de France has a different approach than a traditional group brand. It is a way of setting ourselves apart and claiming our belonging to a region, identifying the source of our wines and our products. This regional identity seeks to multiply the marketing power of businesses and to consolidate their sales positions in their respective markets.
By acting collectively, Sud de France creates additional sales opportunities that focus on customer loyalty, attracting new customers, and satisfying the final consumer.
Designed to federate regional firms, the Sud de France approach carefully respects the individual identities and strategies of its member firms. Naturally, each Sud de France member has access to the many operational support measures offered by Sud de France Export. Sud de France provides an organizational structure for an authentic offering of regional products inspired by the product realities themselves.
Sud de France has opted for a unique, innovative strategy in the marketing and trade world. Sud de France is not just another brand, but rather a genuine consumer trend in its own right. With its codes, philosophy, and products, Sud de France offers consumers and the different distribution channels a genuine “world view” based on Sud de France identified wines, food and agricultural products.
The Sud de France consumer trend is not just a passing trend but rather a social phenomenon. It is enduring and structural as it is clearly identified with the firms of Languedoc-Roussillon. Sud de France stands for authentic, tasty, healthy products, an exceptional natural environment, distinctive terroirs, and a Mediterranean, convivial culture and art of living. In short, the best that Languedoc-Roussillon has to offer.
By showing your customers and consumers that your company represents a genuine consumer trend, you stand out from the crowd and increase your competitive advantage.
Register with the Sud de France brand
Authorization to use the Sud de France regional brand is officially granted by the steering committee which includes departments of the Regional governmental authorities and professional partner organizations. The committee evaluates candidates to determine whether they fulfill the conditions specified in the Sud de France access and usage charter. Once authorized to join Sud de France, members must agree to comply with the conditions defined for using the brand name. Members also agree to produce proof as to usage of the brand and to provide any necessary controls concerning respect of requirements, guarantees and products. Only on-line applications will be accepted. Once registered, your application is immediately examined so as to provide you with the steering committee’s decision as quickly as possible. You will receive an answer by mail. If your application is accepted, you will be asked to sign and return a contract license to obtain access to the graphic components of the Sud de France brand.
The authorized user agrees to closely follow the brand’s conditions of use. The user also agreed to product tests showing use of the brand and inspections pertaining to compliance with requirements, commitments, and products
Only online candidates are accepted. Once registered, your candidature is immediately examined so that the management committee can make a decision as quickly as possible. You will be sent a decision by mail.
If approved, you will be asked to return a signed license agreement to us, and you will receive information about the graphics used by the Sud de France brand.
We therefore suggest you to complete the application form by choosing the nature of your activity below:
You are in the wine industry
You are a company
You are a farm
Sud de France © 2009
