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Discover the brand Sud de France

Sud de France,
the Languedoc-Roussillon benchmark that sets the difference

By positioning the Sud de France brand as a consumption trend and by setting it apart, Languedoc-Roussillon businesses have chosen an offering that is decisively differentiated.

The 1,100 member companies of Sud de France demonstrate that they can support various forms of distribution (retail, wholesale, local business, traditional and collective restaurants, etc.) in the development of food and drink consumption and to ensure its success in the years to come.

The Sud de France approach is credible and does not stray far from traditional marketing. It feeds on the results and our Languedoc-Roussillon consumption trends, which are daily truths.

Advantages of the approach

• Not just another brand, but a new approach that differentiates for distribution.
• Provides a new focus of development in line with societal expectations.
• Chooses an alternative positioning that is acclaimed among consumers.
• Commits to healthy eating, inspired by the Mediterranean diet, which is simple and delicious.
• Can meet a large variety of requests (general product, volume, supply locations, depth of product line, etc.).
• Offers new perspectives on sales policies in the different distribution channels (activities, merchandising, communication, etc.).