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Rosé: a wine for summer and the good life

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Rosé wines

Rosé wine from the Languedoc-Roussillon is a really pleasant wine with the colours of summer and holidays. It has become the favourite tipple for French people.

Whoever says rosé, says holiday wine and enjoyment. Friendly, fresh, and fruity, it is drunk in the shade of a terrace covered in ivy, or on the deck of a barge moored in the shadow of plane trees along the Canal du Midi. It can be found on every restaurant table, and can accompany gourmet meals. It tends to replace aniseed-based aperitifs in bars. It enjoys pretending to be a cocktail inside seaside huts when mixed with fresh grapefruit juice.

Rosé wine has become one of the favourite drinks for French people. More than one bottle in every four consumed in France is of this variety. Producers from the Languedoc-Roussillon region have been developing their presence in this ever-growing segment. They are managing to acquire more and more of the market share and now contribute just over 10% towards the French production of rosé wine.

Once again, just as with red or white wines, the quality approach has paid off. With a selection of grapes dedicated to rosé wine, and by working in the cellars, the winemakers of the south have managed to produce rosé wines which have been noticed by numerous critics. Cinsault, Grenache and Syrah are the main varieties of AOC rosé grape, which are complemented by Merlot and Cabernet Sauvignon for the production of local (IGP) wines.

Another success of this delightful wine is its symbolic colour, emblematic of easy living. From pale rose to salmon rose, from raspberry to cherry via ruby or grenadine, the palette reveals a wealth of nuances. Rosé is a genuine wine which can be enjoyed at any time with tapas, oriental dishes, a cold buffet, mixed grills, a plate of shellfish, a Provencal salad, a Neapolitan pizza, or a paella. Rosé: a pleasant wine which is synonymous with friendliness.