The brand Sud de France
Introduction History Cultural heritage Sector strategy Promotional campaignsHome Sud de France > Brand > Promotional campaigns
The generic communication strategy of the Languedoc-Roussillon region initiated in 2006 involved several promotional campaigns. The summer when more than two million tourists visit the region was the focus for the campaign. This was true in 2007 with the slogan “Du gout à la vie” (A taste for life), which was used with some ten visuals in a billboard campaign combined with TV and radio advertising. Another successful campaign in 2009 featured the slogan, “Mangez de saison, mangez Languedoc-Roussillon.” (Eat in season, eat Languedoc-Roussillon.”
The Sud de France brand in supermarkets
Like every year the brand continues its partnerships with major retailers such as Casino Auchan, Monoprix, Cora, E. Leclerc, Carrefour, System U Sud, Intermarché.
For the 2011 Sud de France Tour, it's a total of nearly 2,000 stores in Languedoc-Roussillon region and throughout France, who will highlight the products of Sud de France wineries and food (40 stores in 2006).
La campagne d’été 2011 au niveau régional ce sont 118 points de vente participants et 1023 au niveau national.
Sud de France © 2009
