Home Sud de France > Brand > Promotional campaigns
The generic communication strategy of the Languedoc-Roussillon region initiated in 2006 involved several promotional campaigns. The summer when more than two million tourists visit the region was the focus for the campaign. This was true in 2007 with the slogan “Du gout à la vie” (A taste for life), which was used with some ten visuals in a billboard campaign combined with TV and radio advertising. Another successful campaign in 2009 featured the slogan, “Mangez de saison, mangez Languedoc-Roussillon.” (Eat in season, eat Languedoc-Roussillon.”
Regional products are also showcased at important events such as the Rugby world cup or during the Christmas holiday season.
In short, the « Sud de France » banner is featured at many regional and international events.
Sud de France © 2009
